Official West Virginia Statewide Initiative

The Mountain State
$100K Challenge

Register your pet on PetLifeLog or Mayday. Protect your community. Enter for a chance to win $100,000 — plus unlock a $100,000 shelter donation for West Virginia.

Community Chip & Sniff event at a West Virginia firehouse
489 Households Registered
99,511 Spots Remaining
186 Days Left
0 Goal: 100,000

Registration closes August 31, 2026 or when 100,000 households are reached.

How It Works

Three Steps to $100,000

It's free. It saves lives. And it could change yours.

1

Register Your Pet

Now — August 31, 2026

Be one of the first 100,000 WV households to register a pet on PetLifeLog or Mayday. It's free, takes 2 minutes, and gives your pet a permanent digital identity.

2

The Drawing

September 5, 2026

One Grand Finalist is randomly drawn from all registered households. The selected finalist has 72 hours to claim their spot.

3

Predict the Score

September 19, 2026 — WVU vs. UVA

The Grand Finalist predicts the exact final score. Nail it and win $100,000 cash plus a $100,000 shelter donation.

What You Can Win

The Prizes

Grand Prize
$200,000
$100,000 Cash to You
+
$100,000 To a WV Shelter of Your Choice

Awarded if the Grand Finalist correctly predicts the exact final score of the WVU vs. UVA game.

Guaranteed Prize
$1,000
$500 Chewy Gift Card for You
+
$500 Chewy Gift Card for Your Chosen Shelter

The Grand Finalist receives this regardless of the score prediction outcome. You can't lose.

Entry Methods

How to Enter

Two ways to enter. One entry per household. No purchase necessary.

App Registration

  1. Download PetLifeLog or Mayday
  2. Create an account and register your pet
  3. Include your pet's microchip ID or noseprint, plus your WV address
Register Now →

Mail-In Entry

Hand-print your full name, WV address, phone, email, and your pet's microchip ID or noseprint reference on a 3"×5" card. Mail in a #10 envelope to:

The Mountain State $100,000 Challenge
c/o PROVENIQ Foundation
421 Dougher Knob Rd.
Smoot, WV 24977-7060

Postmarked by August 31, 2026. Received by September 5, 2026.

Legal

Official Rules

NO PURCHASE NECESSARY. Open to legal residents of West Virginia, 18+. Limit one (1) entry per household address. Entry period ends August 31, 2026 or when 100,000 verified household registrations are received. One (1) Finalist will be drawn on September 5, 2026. Odds of being selected: 1 in 100,000. Void where prohibited.

1. Sponsor

The Sponsor of this Sweepstakes is PROVENIQ Foundation, located at 421 Dougher Knob Rd., Smoot, WV 24977-7060 (the "Sponsor").

2. Eligibility

The Mountain State $100,000 Challenge (the "Sweepstakes") is open only to legal residents of the state of West Virginia who are at least eighteen (18) years of age at the time of entry. Employees, officers, and directors of Sponsor, and their immediate family members (spouse, parents, siblings, and children) and household members, are not eligible to enter.

3. Timing and Entry Period

The Sweepstakes begins on February 16, 2026 at 12:00:01 AM Eastern Time ("ET") and ends when 100,000 eligible entries have been received OR on August 31, 2026, at 11:59:59 PM ET, whichever occurs first (the "Entry Period"). Sponsor's server is the official time-keeping device for this Sweepstakes.

4. How to Enter

Limit: One (1) Entry per Household Address.

For the purposes of this Sweepstakes, a "household" is defined as a unique physical street address in West Virginia. Multiple entries from the same address, even if submitted by different individuals or for different pets, will result in the disqualification of all subsequent entries.

There are two (2) ways to enter:

A. App Registration Method (Mayday / LifeLog):

  • Download or access the Mayday app (Pre-Registration) or LifeLog application.
  • Create a user account and successfully register at least one (1) pet.
  • Required Data: Registration must include either the pet's valid 15-digit ISO Microchip ID OR a biometric noseprint record, plus pet name, species, and the owner's valid West Virginia residential address.

Upon successful completion of these steps during the Entry Period, the household will receive one (1) entry into the Sweepstakes.

B. Alternative Method of Entry (AMOE) - Mail-In:

To enter without using the apps, hand-print your full name, West Virginia mailing address (no P.O. Boxes), daytime phone number, email address, and either your pet's 15-digit ISO Microchip ID number OR a linked biometric noseprint reference on a 3" x 5" card or piece of paper and mail it in a business-size (#10) envelope to:

The Mountain State $100,000 Challenge, c/o PROVENIQ Foundation, 421 Dougher Knob Rd., Smoot, WV 24977-7060

Mail-in entries must be postmarked by August 31, 2026 and received by September 5, 2026. Limit one (1) mail-in entry per household.

5. Grand Finalist Selection

On or about September 5, 2026, Sponsor will select one (1) potential Grand Finalist in a random drawing from all eligible entries received. The odds of being selected as the Grand Finalist depend on the total number of eligible entries received, up to a maximum of 100,000 (odds: 1 in 100,000).

Notification: The potential Grand Finalist will be notified by email and/or telephone within twenty-four (24) hours of the drawing. The potential finalist must respond within 72 hours of notification. Failure to respond within this time frame, or failure to provide proof of West Virginia residency and the validity of the registered pet's microchip ID or biometric noseprint record, will result in disqualification and the selection of an alternate Grand Finalist.

6. The Grand Prize Event (Score Prediction)

The confirmed Grand Finalist will be invited to participate in the "Score Prediction Event" to win the Grand Prize.

  • The Event: West Virginia University (WVU) vs. University of Virginia (UVA) Football Game.
  • Date: September 19, 2026.
  • Requirement: The Grand Finalist must submit a written prediction of the exact final score for both teams (for example, WVU 24, UVA 21) to Sponsor no later than September 18, 2026, at 5:00 PM ET. The prediction must be submitted via the secure digital form provided by Sponsor or via notarized affidavit.
7. Prizes

A. Grand Prize (Conditional on Correct Prediction):

If the Grand Finalist's score prediction exactly matches the official final score of the designated game (including any overtime periods):

  • Winner Prize: $100,000.00 USD (awarded as a check).
  • Charity Prize: $100,000.00 USD donation made by Sponsor to a 501(c)(3) animal shelter or rescue organization located in West Virginia, selected by the Winner (subject to Sponsor verification of non-profit status).

Total Approximate Retail Value ("ARV") of Grand Prize: $200,000.00.

B. Consolation Prize (Guaranteed):

If the Grand Finalist's score prediction is incorrect, they will receive:

  • One (1) $500.00 Chewy.com Gift Card for the Grand Finalist.
  • One (1) $500.00 Chewy.com Gift Card for the Grand Finalist's selected West Virginia 501(c)(3) animal charity.

ARV of Consolation Prize: $1,000.00.

8. Verification

All entries and the Grand Finalist are subject to verification. The Grand Finalist will be required to sign and return an Affidavit of Eligibility, Liability Release, and (where legal) a Publicity Release, as well as an IRS Form W-9. The microchip ID or biometric noseprint provided at entry must correspond to a real, living animal residing at the entrant's address. Sponsor reserves the right to physically verify the pet's existence if necessary.

9–12. General Conditions, Liability, Disputes & Privacy

General Conditions: Sponsor reserves the right to cancel, suspend, and/or modify the Sweepstakes if any fraud, technical failures, or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes. Sponsor reserves the right to disqualify any individual it finds to be tampering with the entry process or acting in violation of these Official Rules.

Limitation of Liability: By entering, entrants agree to release and hold harmless Sponsor, its subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and each of their respective parent companies and each such company's officers, directors, employees, and agents (collectively, the "Released Parties") from and against any claim or cause of action arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Disputes: Except where prohibited, entrant agrees that any and all disputes, claims, and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in Greenbrier County, West Virginia. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, entrant's rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of West Virginia.

Privacy: Information collected from entrants is subject to Sponsor's Privacy Policy. By entering, you agree that your information may be used by Sponsor to administer the Sweepstakes and for marketing purposes in accordance with the Privacy Policy.

Campaign Partners

Presented by Our Sponsors

The Mountain State $100K Challenge is powered by sponsors who believe in protecting pets and strengthening communities across West Virginia.

Trust & Verification

Built-In Contest Integrity

Every entry is verified. Every action is timestamped. Every outcome is auditable.

Verified Contestant Badge

Qualifying households receive a profile badge after identity and household checks are completed.

Fraud Prevention

IP capture, server-side UTC timestamps, and digital agreement checkboxes linked to legal terms.

Secure Prediction Workflow

The Grand Finalist receives a dedicated score prediction form with formal claim windows and verifiable submission artifacts.

Don't Wait. Register Today.

It's free. It protects your pet. And it could win you $100,000.